Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby ... more...

Glossary of Common Terms Used During the Mortgage Process
APR - This stands for Annual Percentage Rate. It enables you to compare the full cost of the mortgage. Rather than just being an interest rate, it includes up front and ongoing costs of taking out a mortgage. The formula for calculating APR is set by Government Regulations and therefore enables ... more...

Points or Not to Points?
Mortgages can have many terms that are determined based on the clients personal financial situation. But should you pay points above and beyond the interest rate or not?Points are a single payment that are paid on the percentage of the loan amount. For example, let's say you take out a mortgage of ... more...

Build Your Own Dream House!
So you're thinking about building your own house, are you? Well, you've come to the right place! It's a lot of fun (hard work and eventually fun!) to build your own home and it will save you thousands of dollars(we saved over a Hundred Grand by doing it ourselves - that's pretty significant cash!). ... more...

How to Prequalify a Buyer When You Sell Your Home "By Owner"
One questions many "for sale by owner" sellers ask is "how can I determine if a potential buyer can afford to buy my house?" In the real estate industry this is referred to as "pre-qualifying" a buyer. You might think this is a complex process but in reality it is actually quite simple and only ... more...

Mortgage-Refinance Loan Measurment 101 -- Evaluate Your Own Ability to Pay
We live in a society where people are losing their homes at an alarmingly high rate. There are several reasons for this, but one could certainly be avoided -- buying a house that creates a loan that is too large for you to handle. This article will examine how to decide your loan size -- whether ... more...

Choosing The Right Mortgage For You
This article will help you understand the differences between a variety of mortgage options. There are many different mortgage products offered by the various lending institutions in Canada, so you may not know what features to look for.As you'll see, each type of mortgage has slightly different ... more...

Mortgage Leads, The Approach to More Sales
If you are a loan officer or mortgage broker that is in the market for mortgage leads, your salesmanship has a lot to do with the end results of the mortgage leads you receive.If you are dealing with a good reputable mortgage lead provider that delivers good quality leads, than you are off to a ... more...

How to Figure Debt to Income Ratio
Ever wonder how to figure out you debt to income ratio? Lenders use your debt to income ratio to help them evaluate your creditworthiness and debt load.Mortgage lenders use your debt to income ratio to calculate what percentage of your income is available for your monthly mortgage payment after ... more...